Twitch has provided a look ahead at its key updates for 2023, including offering more options for streamers to earn money and updating its ads incentive programme.
In an open letter from chief product officer Tom Verrilli and chief monetisation officer Mike Minton, the pair detail new products set to launch in the first half of the year.
“Our main focus for the year is your growth – both for your communities and for your earnings on Twitch,” they said.
Some of the biggest changes will come to the ads incentive programme. Streamers have criticised the existing system for its complexity and the lack of control they have over ads shown on their stream.
This year, the programme will be updated to provide streamers with greater flexibility to adjust the number of ads, as well as more visibility and control on when they run.
Other changes will be made to pre-roll ads. For instance, running three minutes of ads per hour in any way will disable all pre-rolls. Picture-by-picture ads will also be applied to the majority of pre-rolls. Further, it will be made easier for streamers to flag incoming ads to their viewers.